Course Details

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SEO & Blogging Training

Course Outline

Week 1: Introduction to SEO & Keyword Research

Class 1: Introduction to SEO

  • What is SEO?

  • Types of SEO (On-Page, Off-Page, Technical)

  • How Search Engines Work (Crawling, Indexing, Ranking)

  • White Hat vs. Black Hat SEO

Class 2: Keyword Research Basics

  • What is Keyword Research?

  • Types of Keywords (Short-tail, Long-tail, LSI)

  • Google Keyword Planner, Ahrefs, SEMrush

  • Finding Low-Competition & High-Search Keywords

Class 3: Advanced Keyword Research & Strategy

  • Keyword Intent (Informational, Navigational, Transactional)

  • Competitor Analysis for Keywords

  • Creating a Keyword Research Sheet

Class 4: Content Planning & Strategy

  • Importance of Content in SEO

  • Creating Topic Clusters & Content Silos

  • Finding Blog Post Ideas Using SEO Tools

Class 5: Writing SEO-Optimized Content

  • Optimizing Headlines & Meta Descriptions

  • Use of Keywords & LSI in Content

  • Internal & External Linking Strategy

Class 6: Creating a Content Calendar

  • Planning Weekly & Monthly Content

  • Measuring Content Performance Using Google Analytics

Class 7: Website Structure & Blog Setup

  • Choosing SEO-Friendly Themes

  • URL Structure, Navigation, & User Experience

Class 8: On-Page SEO Fundamentals

  • Title Tags, Meta Descriptions, & Headers

  • Image Optimization & Alt Text

  • Mobile-Friendliness & User Engagement

Class 9: Advanced On-Page SEO

  • Schema Markup & Rich Snippets

  • Breadcrumbs, Sitemaps, & Canonical Tags

  • Page Speed Optimization

Class 10: Introduction to Technical SEO

  • Importance of Technical SEO

  • Mobile Responsiveness & AMP

  • HTTPS & SSL Certificates

Class 11: Website Audit & Fixing SEO Issues

  • How to Perform a Technical SEO Audit

  • Fixing Common Errors (404, 301 Redirects, etc.)

  • XML Sitemaps & Robots.txt

Class 12: Advanced Technical SEO

  • Structured Data & Schema Implementation

  • Core Web Vitals & Site Performance Optimization

Class 13: Understanding Off-Page SEO

  • What is Off-Page SEO?

  • Importance of Backlinks in SEO

Class 14: Link Building Strategies

  • Guest Posting & Outreach

  • High-Quality Backlink Strategies

  • Social Bookmarking & Business Listings

Class 15: Advanced Link Building & Competitor Analysis

  • Analyzing Competitor Backlinks

  • PBNs & Link Farms: Pros & Cons

  • White Hat vs. Black Hat Link Building

Class 16: Local SEO Basics

  • Importance of Local SEO

  • Google My Business Optimization

  • Local Citations & NAP Consistency

Class 17: Local SEO Advanced Strategies

  • Google Reviews & Ratings

  • Local Link Building & Geo-Targeting

  • Local SEO Audit & Competitor Analysis

Class 18: SEO for Small Businesses

  • Best Practices for Small Business SEO

  • Managing SEO for Service-Based Businesses

  • Case Studies & Real Examples

Class 19: Google Search Console & Google Analytics

  • Setting Up Search Console & Analytics

  • Monitoring Impressions, Clicks, & CTR

  • Identifying & Fixing SEO Errors

Class 20: SEO Performance Reporting

  • SEO KPIs & Metrics to Track

  • Creating SEO Reports for Clients

  • Tools for Measuring SEO Success

Class 21: SEO Case Studies & Real-World Applications

  • Real-World SEO Success Stories

  • Analyzing Competitor SEO Strategies

Class 22: How to Offer SEO Services

  • Creating SEO Packages & Pricing

  • How to Get SEO Clients (Freelancing & Direct Clients)

Class 23: Freelancing on Fiverr & Upwork

  • Creating a High-Converting SEO Gig

  • Getting First Orders on Fiverr & Upwork

Class 24: SEO Career Growth & Q/A Session

  • Job Opportunities in SEO

  • Next Steps for Advanced Learning

  • Open Discussion & Course Recap

  • Week 9 & 10: Live SEO Project Implementation

  • Keyword Research & Content Writing Practice

  • On-Page & Off-Page SEO Tasks

  • Technical SEO Fixes & Performance Tracking

  • SEO Case Studies & Portfolio Building

Muddasir Qayyum

Meet Muddasir Qayyum, your SEO mentor with 6+ years of hands-on experience in blogging, search engine optimization (SEO), and digital marketing. Over the years, he has worked with top international clients and leading agencies, helping businesses grow their online presence and dominate search rankings.

Benefits

Mon-Wed 09:00 AM - 08:00 PM
Thu-Sat 08:00 AM - 05:00 PM
Sunday Closed

FAQ

Anyone interested in SEO, including students, freelancers, bloggers, and business owners. No prior experience is required.

You will learn Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and Freelancing, along with practical implementation.

Yes! A completion certificate will be provided after successfully finishing the training and internship.

Absolutely! You can start freelancing, do SEO for businesses, or earn through blogging and affiliate marketing.

Yes! The course includes hands-on projects, live website audits, SEO case studies, and a 15-day internship for real-world experience.

SEO and Blogging course Digital Kharian

Course Details:

Course Price:

Rs. 15,000

Instructor

Malik Muhammad Junaid

Lesson Duration

2 Months

Lessons

25

Certifications

Digital, Physical

Digital Kharian is a leading training institute dedicated to equipping you with future-ready digital skills through hands-on learning. 

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