Class 1: Introduction to Google Pay-Per-Click (PPC)
What is PPC, how it works & why it’s important
Understanding Ad Ranking & Quality Score
Class 2: Keyword Research & Ad Copy Creation
How to do keyword research for PPC campaigns
Writing compelling headlines & descriptions
Google Ads account creation & billing setup
Understanding different campaign objectives & structures
Class 3: Search Campaign & Tracking Setup
Google Tag Manager integration & conversion setup
Creating a Search Campaign with goal-based lead generation
How to create a lead generation form in Google Ads
Creating Display Ads & their targeting strategies
Class 4: Performance Max & YouTube Ads
Creating Performance Max campaigns for better conversions
Google Ads extensions & how they boost ad performance
Creating Video Ads / YouTube Ads step by step
Smart Ads & Google Business Profile optimization
✅ Class 5: Conversion Tracking & Analytics Setup
Google Analytics account creation & setup
Understanding GA4 tracking & integrations
Setting up TikTok, Facebook, and Google conversion tracking
✅ Class 6: Website Indexing & Search Console Setup
Website indexing basics & best practices
Creating & verifying a Google Search Console account
Managing multiple client accounts & sending reports
Handling Google Ads suspensions & troubleshooting
Class 7: Scaling Campaigns & A/B Testing
How to scale Google Ads campaigns profitably
A/B testing different ad copies & creatives
Using automation rules to optimize campaigns
✅ Class 8: Remarketing & Audience Targeting
Creating Custom Audiences & Lookalike Audiences
Running retargeting campaigns for higher conversions
✅ Class 9: Budget Management & Performance Optimization
Optimizing ad spend for maximum ROI
Understanding Google Ads bidding strategies
Identifying high-performing & low-performing ads
Class 10: How to Start Freelancing in PPC
Creating a strong portfolio with PPC projects
Finding high-paying clients on Upwork, Fiverr & LinkedIn
How to craft winning proposals & get hired
✅ Class 11: Pricing & Client Communication
Setting up your pricing model for PPC services
Effective communication with clients for long-term retention
Managing multiple projects efficiently
✅ Class 12: Building a Long-Term Career in PPC
Scaling your freelance business or agency
Creating case studies & testimonials to attract more clients
Staying updated with Google Ads trends & tools
Syeda Bisma Zaidi is a Facebook Meta Ads expert with extensive experience in driving results for global and local brands. She has mastered the art of strategic ad scaling, audience targeting, and campaign optimization, helping businesses maximize their ROI. Her hands-on expertise in eCommerce, lead generation, and brand growth makes her a sought-after digital marketing specialist. As a dedicated trainer, she equips students with real-world advertising strategies to thrive in the ever-evolving digital space.
No, this course is designed for beginners and experienced marketers alike, covering everything from basics to advanced strategies.
Yes! The course includes hands-on projects, live ad campaign setups, and real-world case studies to help you gain practical experience.
You'll work with Google Ads, Google Analytics (GA4), Google Tag Manager, Search Console, and conversion tracking tools for data-driven marketing.
Absolutely! You will have job-ready skills to work as a PPC specialist, run campaigns for businesses, or offer services as a freelancer.
Yes, you will receive a Google PPC certification, adding value to your resume and helping you stand out in the job market.
