Class 1:
Why businesses should advertise on Meta
The science behind Facebook Ads
Class 2:
Studying ad creatives & ad format strategy
Business page creation (Step-by-step)
Business Manager setup in detail
Class 3:
Pixel integration, Conversion API, Custom Events, Domain Verification
Google Analytics account creation & integration
Understanding Facebook Ad Structure & Multiple Ad Sets
Class 4:
Creating multiple ads in a single campaign or ad set
Facebook Ad formats (Image, Video, Carousel, Slideshow, Collection, etc.)
Instant Experience Ads
Class 5:
Catalog Ads & Dynamic Ads
Learning when & how to duplicate your campaign
Detailed audience targeting strategies
Class 6:
Creating Custom Audiences & Lookalike Audiences
Extra ChatGPT extensions for audience targeting
Setting campaign automation rules for different purposes
Class 7:
Pixel Warm-up Strategy
Creative Testing Strategy
Interest Testing Strategy
Class 8:
Sales Funnel Campaign for eCommerce
Retention Campaign & Forecasting Inventory
Analyzing eCommerce Ad Success
Class 9:
Pixel Warmup & Testing for a Digital Marketing Agency
Sales Funnel Campaign for Digital Marketing Agencies
Case Study: Real-Life Examples
Class 10:
Calculating the Break-even Point for Digital Marketing Agencies
Data Analysis & Scaling Strategies
Conversion Rate Optimization (CRO) Audit Report
Class 11:
Understanding Facebook Ad Auctions & Bidding Strategies
Lifetime vs. Daily Budgets: Which one to choose?
Budget Scaling: Horizontal & Vertical Scaling
Class 12:
Retargeting Strategies for Maximum Conversions
A/B Testing Ads: What works best?
Understanding Cost Per Click (CPC) vs. Cost Per Acquisition (CPA)
Class 13:
Manual Bidding vs. Automated Bidding
How to use Facebook’s Learning Phase to Your Advantage
Analyzing Ad Performance Using Facebook Insights
Class 14:
Lead Generation Campaigns & Strategy
Facebook Ads for Local Businesses
Running Messenger Ads & WhatsApp Ads
Class 15:
Facebook Ad Compliance & Policy Guidelines
Avoiding Account Bans & Restrictions
Strategies for Account Recovery
Class 16:
AI & Automation in Facebook Ads
How to use ChatGPT for Facebook Ad Copywriting
Third-party Tools for Facebook Ad Optimization
Class 17:
Facebook Ads for Affiliate Marketing
Running Ads for Service-Based Businesses
Facebook Ads for Real Estate & High-Ticket Offers
Class 18:
Integrating Facebook Ads with Email Marketing
Lead Nurturing Strategies & Drip Campaigns
Facebook Ads + Instagram Ads: How to run cross-platform campaigns
Class 19:
Real-World Case Study: eCommerce Brand Scaling to $100k+
Real-World Case Study: Local Business Growth with Facebook Ads
Understanding Ad Fatigue & Creative Refresh Strategies
Class 20:
Troubleshooting Common Facebook Ads Issues
How to Deal with High CPMs & Low Conversion Rates
Fixing Facebook Ad Account & Business Manager Issues
Class 21:
Agency Case Study: How to Get Clients for a Facebook Ads Agency
Scaling a Facebook Ads Agency: Processes & Tools
Freelancing & Job Opportunities in Facebook Advertising
📅 Duration: 15 Days
⏳ Schedule: 1 Task Per Day
📌 Phase 1: Practical Ad Campaign Execution (Days 1-5)
🔹 Day 1: Internship Orientation & Goal Setting
Understanding business objectives for Facebook Ads
Creating an ad strategy based on real-world case studies
🔹 Day 2: Ad Account Setup & Business Manager Configuration
Setting up an Ad Account for a real or dummy project
Understanding business verification & security
🔹 Day 3: Creating & Launching a Campaign
Running a Traffic or Engagement campaign
Writing effective ad copy & selecting the right creatives
🔹 Day 4: Running Conversion Ads with Pixel Tracking
Setting up Conversion Ads for an eCommerce or Lead Generation campaign
Testing different ad formats (Carousel, Video, Collection Ads)
🔹 Day 5: A/B Testing & Creative Testing
Running multiple versions of an ad
Analyzing which ad performs best & optimizing it
📌 Phase 2: Scaling, Optimization & Troubleshooting (Days 6-10)
🔹 Day 6: Retargeting & Lookalike Audiences
Setting up a Retargeting Campaign
Creating & using Lookalike Audiences
🔹 Day 7: Budget Scaling & Performance Analysis
Learning Horizontal vs. Vertical Scaling
Adjusting budgets based on ad performance
🔹 Day 8: Fixing Common Facebook Ads Problems
Dealing with Ad Fatigue, High CPM, & Low Conversions
Adjusting ad copy, creatives, and CTA
🔹 Day 9: Analyzing Campaign Data with Facebook Ads Manager
Understanding CTR, CPC, CPA, and ROAS
Making data-driven decisions
🔹 Day 10: Creating a CRO Audit Report
Conducting a Conversion Rate Optimization (CRO) Audit
Preparing a report to improve campaign performance
📌 Phase 3: Real Client Work & Final Assessment (Days 11-15)
🔹 Day 11: Working on a Real Client Project (if available)
Applying all learned skills to an actual business or brand
🔹 Day 12: Freelancing & Agency Growth
Learning how to get Facebook Ads clients on Fiverr & Upwork
🔹 Day 13: Running Local Business & Service-Based Ads
Setting up Facebook Ads for a local business, real estate, or service
🔹 Day 14: Final Campaign Presentation & Q/A
Interns present their Facebook Ads strategy & results
Instructor Feedback & Improvement Suggestions
🔹 Day 15: Certification & Career Path Discussion
Internship completion certificate
Discussing career paths (Freelancing, Agency, In-House Jobs)
Syeda Bisma Zaidi is a Facebook Meta Ads expert with extensive experience in driving results for global and local brands. She has mastered the art of strategic ad scaling, audience targeting, and campaign optimization, helping businesses maximize their ROI. Her hands-on expertise in eCommerce, lead generation, and brand growth makes her a sought-after digital marketing specialist. As a dedicated trainer, she equips students with real-world advertising strategies to thrive in the ever-evolving digital space.
This course is ideal for business owners, marketers, freelancers, and anyone who wants to master Facebook Meta Ads and grow their online presence.
No, the course covers everything from basics to advanced strategies, making it perfect for both beginners and experienced marketers.
Yes! You will run real ad campaigns, practice audience targeting, and analyze ad performance through live projects and case studies.
Absolutely! You can start freelancing, manage ad campaigns for businesses, or scale your own brand using the skills learned in this course.
Yes, upon successful completion, you will receive a certification in Facebook Meta Ads, enhancing your resume and career opportunities.
